The name was chosen, said Craig Woerz, a managing partner at both the Water Cooler Group and Media Storm, to invoke a holy grail among marketers: stimulating conversation, word of mouth, buzz and social sharing among consumers, a k a the water-cooler effect.
But given the shift to online promotion, social media stoking, and YouTube domination of the world, visually stimulating book trailers now play a key role in drawing attention to the written word.
This constantly stimulating book vindicates that confidence.
New and exhilarating words such as "epistemology," "ontology," "pragmatism," and "existentialism" — whose definitions alone were stimulating — swirled through my head and reconfigured my thinking.
There's also an attractive little nontext painting of instruments on a stage in an empty theater, by Sam Nhlengethwa, and three stimulating free-associational "word towers" by the South African artist Moshekwa Langa, a most welcome visitor (Cotter).
The words entrepreneur and entrepreneurship are holding us hostage; they are even stimulating inaction because the words conjure images of heroes and empire builders.
The series is intended as, in Mr. Freudenberg's words, "a protected yet stimulating environment" in which playwright can develop his work.
She had such a commanding presence and authority over her words that I found very stimulating.
That word "mature" brings you up short, to stimulating effect.
Deborah Friedell's stimulating essay on concordances of great writers' works, "The Word Crunchers" (June 5), might lead many a sourpuss to shun such work as literary bean counting.
But to recall Jingu's words, Mr. Hong has found yet another stimulating form for sincerity, not to mention irony and insight, and it's worth savoring.
