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Most of the current terminology is still euphemistic.
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As for advertisements getting more candid, Ms. Kissling wrote in her book, which predates Tampax's Mother Nature campaign, that while "often they give the appearance of breaking menstrual taboos by speaking openly about the management of menstruation," commercials still were highly euphemistic, never even showing the products in bathrooms, where "they are usually kept and used".
Asked about the inclusion of people like General Tojo, the hard-line militarist who served as prime minister during the war, among those honored at Yasukuni, Mr. Mizuno, who still uses the war's euphemistic old name, was unbothered.
Many clinicians still understand "comfort care" as a euphemistic code for limitation of intensive care and disease-directed therapies.
"The Troubles" is a euphemistic phrase for a still-raw piece of modern British history.
The euphemistic "cleaner" completes this task while the crabs are still alive.
Advertisers came up with the euphemistic term "feminine hygiene" to describe them, evading laws still in force against selling birth control.
Dr. James Hirabayashi, Professor Emeritus and former Dean of Ethnic Studies at San Francisco State University, wrote an article in 1994 in which he stated that he wonders why euphemistic terms used to describe camps such as Manzanar are still being used.
Euphemistic smalltalk flows uneasily.
Another risk manager was less euphemistic.
Perhaps 'cooked' is too euphemistic a term.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com