29 Goffman coined the term "spoiled identity" to describe the impact of stigma upon people who become stigmatized through being identified with something that is generally viewed in a negative way in a particular society.
Weiss states, "Preventing fear and stigmatization depends on controlling or treating the target health problem, countering tendencies of those who stigmatize others, and supporting those who are stigmatized through emotional support and social policies" (11 ).
In general, cervical cancer prevention was not truly prioritized given that the disease is stigmatized through associations with non-accepted sexual activities and highly linked with usage of modern products such as cosmetics, contraception or processed food.
Goffman's seminal work on stigma in the 1960s highlights how stigmatized social positions were resisted by those who would occupy them, either through denial of the condition that was stigmatizing, or through 'passing' (an attempt to conceal or get away with not disclosing invisible stigma) as not having it (31).
Oh, and while this has nothing to do with his ranking on this list, it's still incredibly awesome and noteworthy that he has successfully fought off HIV for over two decades, helped de-stigmatize AIDS through his high-profile advocacy, and launched a second career as an entrepreneur who opens businesses predominantly in poverty-stricken areas in efforts to spur urban revitalization.
There's something to be said for how it makes sufferers feel; they're going through something stigmatized and often debilitating, while people are essentially being collectively flippant about it.
Jordan: There is no question that zoological parks have been increasingly stigmatized in recent years through what our mutual colleague and esteemed former AZA executive and former CEO of The Wildlife Society Michael Hutchins refers to as "misplaced compassion". Michael and I conducted a series of interviews for Nat Geo Voices, including this one on zoos.
"And we can do that without our children being stigmatized, without our young people being profiled through the misuse of stop-and-frisk".
But the few who are here are doing fine and serious work day in and day out and don't deserve to be stigmatized by people who can see them only through the prism of a stereotype.
That many of her subjects chose to remain anonymous, though, shows that sanitation work is still stigmatized as well as dangerous — a grueling gantlet through four seasons, defined, un-Vivaldi-like, as "spring, maggots, leaf and night plow".
As with any rehabilitation, the recovery process required a strong dose of self-help, through micro-enterprises for those too stigmatized to be employable.
