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The problem, we are told, is "sticky customers" who never switch suppliers and so languish on "rip-off tariffs".
This would protect so-called "sticky" customers who do not switch and are getting a bad deal from their energy company.
This make them well placed to un-stick the "sticky customers" that the CMA blame for being overcharged by the big six.
The problems of "sticky customers", who stay with the same supplier, is something that the CMA is promising to look at, especially as switching should now, in theory at least, be easier than in the past.
But the CMA will argue that the key to unlocking the stranglehold of the big six on market share and profits is to make it easier for "sticky" customers to move to independent suppliers offering cheaper deals.
LinkedIn, Salesforce and Workday are growing revenue with sticky customers and they are targeting large addressable markets.
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"The ability of Facebook to reinvent itself will depend not just on having a sticky customer base but also on its capacity to introduce new products".
Buckingham says that the company, which distributes meds and surgical supplies, is a leader in an oligopolistic business with high barriers to entry and sticky customer relationships.
Once you have it down, "it's a relatively sticky customer base," says Justin Wender, a Castle managing director; schools tend to stick with the same supplier year after year.
Phil Simon shares six things he's learned from big companies, including, "Be sticky": "Attracting customers with your great products and services is step one.
"Current accounts tend to be very sticky and customers only tend to move if they have a really, really bad experience".
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