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Discover LudwigThe phrase "sticker price" is correct and commonly used in written English.
It refers to the advertised or listed price of a product, typically seen on a sticker attached to the item. It is often used in the context of negotiating or discussing the cost of something. Example: "I fell in love with the car at the dealership, but when I saw the sticker price, I knew I would have to negotiate for a lower price."
Dictionary
sticker price
noun
A price displayed on or near merchandise indicating a price at which the merchandise is offered for sale.
Exact(58)
"People focus only on the sticker price".
The sticker price was $23,825.
Its sticker price was $21,320.
The sticker price: $20,010, including shipping.
The sticker price was $3,995.
He would not disclose his planned sticker price.
Ms. Mathieu: Seldom should you ever pay sticker price.
Very often, the sticker price for colleges can be misleading.
To compete on sticker price, they have to cut costs.
Very often, the sticker price can be misleading.
"Don't worry about the sticker price," the salesman says.
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