"We're hoping that kids will encounter TuTu first through Sticker Games.
The Hong Kong and Taipei-based startup's top-selling iOS app, Sticker Games, allows kids to earn real stickers sent through postal mail.
Roam & Wander's strategy combines its app, Sticker Games, which introduces kids to both of its characters and lets them earn real stickers that they receive in the mail, and its interactive plush toys.
The startup released the second version of Sticker Games on Dec. 23 and Warren says the updated app, which is now available in the U.S., Canada, China and Japan in addition to its initial markets Taiwan, Hong Kong and Singapore, has seen strong traction so far, with 7,000 downloads and 400 sticker-filled envelopes shipped in the first week.
Each is trying to differentiate itself, sometimes with stickers, games, commerce, or social networking.
Special powers: Kawaii characters with own cartoon show & merchandising, stickers, games, celebrity accounts, desktop client.
But each have slowly defined themselves differently, whether through simplicity, connections to businesses, media, stickers, games, location, and other features.
And Genies is launching a software developer kit that charges other apps to let you create avatars and use them for chat, stickers, games, animations and augmented reality.
Beyond creating keyboard stickers, games can plaster your Genies' face over your character's head, and utilities apps can have your Genie act out the weather or celebrate transactions.
I opened that box as fast as I could to see what was inside and guess what it was...a Sweet Pickles Bus loaded with stickers, games, puzzles and hours of activities perfect for a kid.
