"steering customers" is a correct and usable phrase in written English.
You can use it to refer to directing customers to certain products or services, either through marketing or in personal communication. For example: "We have several new products that we are hoping to steer customers towards."
Some regulatory officials, however, commended Knight for steering customers to other brokerage firms.
She is steering customers instead to growth-oriented mutual funds, such as Pioneer and Fidelity Magellan.
PayPal stands to profit from steering customers into shops, perhaps by reminding them that they have unused coupons.
Hailed as a victory for consumers, it was intended to prevent abusive practices like steering customers to high-interest loans.
Shortly after graduation, he was arrested — as he recalls, for steering customers to a seller — but a judge gave him "youthful offender" status.
The Securities and Exchange Commission is considering action against several brokerages for steering customers to mutual funds in return for payments.
There have been garden-variety problems, things that many brokerage firms have gotten into trouble for, like improper mutual fund trading, lost laptops packed with private customer data and the steering of customers to investments that provided extra commission to Ameriprise advisers.
Lenders are discouraged from steering their customers into higher-cost mortgages, and have to make an effort to show that their customers are able to repay their loans.
Financial institutions are intrigued by the possibility of steering more customers to self-service channels and away from pricey branch operations.
Regulators must consider that if Google extends its dominance to the business of steering online customers to airlines and travel agencies, it would be in a position to charge more for this service.
Other states have accused Countrywide and its longtime chief executive, Angelo R. Mozilo, of unfair, deceptive or predatory lending, including the steering of customers into subprime and other home loans they could not afford.
