Last year the same bookshop owner rather sheepishly asked me to steer off sensitive topics, even though I was talking about a book of mine officially published in China.
Though he reckoned he could have negotiated the corner, he chose instead to steer off the track and not risk a damaging contact with the kerb that had inflicted mortal damage to David Coulthard's McLaren during Friday's free practice.
Then, perhaps to steer off questions about family, specifically about his ex-girlfriend, PAMELA ANDERSON, he took a different angle: "I like to ride around like white trash in the Mercedes and yell out the windows".
And even potentially steer off medical emergencies via pre-emptive alerts.
It's especially egregious when you consider that just a tiny bit of critical thought could have helped steer off so many of these bad outcomes.
The company also says it has formalized how it listens to and responds to driver feedback in every city it operates in — albeit, not well enough to steer off this latest strike.
She also made a point of noting that one in four of the individual companies involved in the Google Shopping complaint are U.S. companies — doubtless hoping to steer off accusations of anti-U.S. sentiment.
Given all this legal and political noise around gig economy rights, Uber's moves in Europe to begin offering insurance products appear geared towards trying to shrink its liabilities as well as ease political pressure and steer off the risk of a major regulatory clampdown that could enforce rights across the board for gig economy workers.
And while there are now growing calls in the country for legislation to protect people's data — in a bid to steer off the next democracy-denting Cambridge Analytica scandal, at very least — any such process will take a lot of political will.
The company has used that platform to mobilize a lobbying effort to fight the proposed changes, messaging U.K. users to ask them to sign a petition — and following similar lobbying tactics to those it deployed in New York recently to steer off regulatory changes there.
Insurance giants and telcos have a clear strategic interest in IoT — with the technology promising to drive network usage and utility on the telco side, and offering transformative potential for the insurance industry as data streams can be used to monitor equipment performance and predict (and even steer off) costly failures.
