So which stat do you prefer?" Martínez is not the first to make this point and, in one sense, he is making a distinction between "stats" and "metrics": statistics, on their own, are often meaningless, but through systematic analysis, they can become metrics, which might offer a more revealing measure of a player or a team's performance.
Bungie built a state-of-the-art data operations centre (DOC), a control room filled with screens showing stats and metrics from the vast global server infrastructure that would run the game.
"We linked up analytics from day one, and it was amazing to watch the stats and metrics grow from nothing to a fairly busy site," says Hesketh. "This made us realise that we could change, test and tweak things on the site, then measure them to see what the impact was.
Your audience is not made up of numbers or stats or metrics.
3. Total Transactions or Number of Donations For many of our campaigns we don't have access to donor retention or Lifetime Value stats and metrics for our clients so transactions or donations ends up often being our One Metric That Matters (note that it's not the total dollars raised here but rather it's the number of donations made).
"I make my living by reviewing stats and other metrics," he wrote, "so I'm all for this approach, but even I don't want to make the game quite as intellectual as Manning seems to want to".
But remember those are stats, not solid metrics.
Other features include engagement metrics, performance stats of sales reps, and predictive modeling around deals.
But, generally speaking, for the everyday investor, it can be tough to pick out the key metrics and stats buried in the ocean of unreliable financial data that permeates the Web.
What does exist are stats from third-party metrics companies like Flurry and bigger developers like TinyCo, which suggest that customers in Amazon's store monetize at least three times better than Google Play consumers do.
