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The introduction might start with some statistics about car accidents, plane crashes, and survival rates.
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Wanna read more statistics about fat discrimination?
People may have preconceived ideas about car salesmen, but I know the statistics.
In our car documentary, we might want to use on-screen text to convey specific statistics about, for instance, declining membership in classic car clubs in Austin and nationwide.
Think about car dealers.
In Depth: Confused About Car Technology?
Rules about car seats.
Read books about car engines.
Did they edit articles about car maintenance?
Then create a print advertisement that uses cost efficiency statistics about fuel to persuade the audience that your car is the "better" purchase.
"If you wanted to find out how often cars hit bike riders, or cars hit pedestrians, you could get statistics about that," Ms. Gruskin said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com