Pandora Media, for instance, has garnered acclaim for its online radio station format.
He left the show to undergo surgery and was scheduled to return to the microphone when the terrorist attack destroyed the WNYC antenna, prompting revision of the station format and doing him out of a job.
Google's "Audio Ads" platform, an extension of AdWords, automates the process considerably, giving customers with an easy way to designate the time, station format, geographic market and demographic audience they are trying to reach and providing them with an "ad creation marketplace" where they can collect bids from ad specialists who can work with them to create their radio spots.
In about 20% of the deals, station formats are overhauled within two to three months.
In an interview, Hogan talked about what Clear Channel is doing to revitalize station formats, downplayed concerns among some radio executives about Google's entry into radio advertising and argued that "there certainly isn't much variety" on satellite radio.
The thinking here, one can only assume, is that radio companies feel that station formats like rock, classic rock and whatever else radio formats with large back catalogues don't work in an iPod world.
Recently, within the nomenclature of 'MMI', station formats have been presented in a more complex manner including clinical knowledge tests [ 5], Situational Judgment Tests (SJT) [ 9], skills tests [ 9, 15], role-playing with examiners [ 9, 12, 15], and interviews with SQs [ 1, 5- 7, 9, 12].
The All England Club asked the station to expand to its current three-station format to bring fans more of the action.
Any request to change a station's format must be approved by the radio authority.
Phil Manning, the program director at KNDD in Seattle, said his station's format change, on the eve of the switch by KYPT, was in part a defensive move.
As a traffic reporter for several radio stations for 16 years, I flew 1,500 feet over the highways of Fairfield and New Haven counties delivering reports over a two-way radio every 5 to 10 minutes (depending on the station's format).
