That might seem improbably, given the product they offered was, at its core, identical to what came out of the tap (water is water is water) but savvy PR campaigns transformed particular brands of water into statements of personality, so that, by the 1980s, if you sipped from a bottle of spring water, you were signaling your European sophistication.
It became a statement of their personality and an extension of their self.
Crass countered that their uniform appearance was intended to be a statement against the "cult of personality", so (in contrast to many rock bands) no member would be identified as the "leader".
In order to discover how the employees felt about their own health they were asked to respond to statements from the "Swedish Scale of Personality" (SSP), immediately before the randomisation, after four weeks and after eight weeks (end-of-study).
He said it was not a political statement and denied that a cult of personality was forming around Putin.
The counsellors had access to test scores, grades, the results of personality and vocational tests, and personal statements from the students, whom they were also permitted to interview.
In concert with that, the projections indicate, the National Front, the far-rightist, anti-immigrant party that electrified presidential elections in April and May, will suffer a remarkable setback, confirming perhaps that its followers see it more as a statement of dissent built around the personality of its leader rather than as a nuts-and-bolts party machine capable of running the country.
In a statement, the theatre said it found the "cult of personality" which surrounded Spacey kept men from coming forward with their stories.
Even should structured personal statement coding be correlated with personality, it might still be more effective to use psychometrically assessed personality scores than personal statements, if it were desired to select on the basis of personality.
When he concludes his essay with the statement that "the personality of his time, it seems, is even more the personality of ours," he perpetuates the myth that Lasch was a social critic to be taken seriously rather than a curmudgeon expressing a personal dislike of and disdain for a society that approved of increased personal freedom.
