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Their plan was to sell the kind of cool, urban-statement clothes that a Sofia Coppola might wear.
"Great, worn, fashion-statement clothes!" "Like, man, out of a movie set".
In the words of J. Patrick Kenny, chief of Drinks America, which produces Donald Trump's vodka and Dr. Dre's cognac, "Beverages are as much a fashion statement as clothes or music.
Forced into making hip statements, the clothes suffered from a lack of ordinary élan.
A designer who blends the inventive with the more traditional is Thom Browne (1., center), who released his rare talent and wildly imaginative fashion statements on clothes for both sexes, showing his women's collection in New York and men's in Paris (2. and 3).
And are you concerned now with making a statement or making clothes that sell? A. Taking over the role of women's creative director for Calvin Klein Collection was difficult, but exciting.
At college we knew we didn't want to look like anyone else, but at the same time we weren't interested in making a statement with our clothes.
"They say, 'Hi, Miss Tina,' and 'Can you make my prom dress, Miss Tina?' " Indeed Ms. Knowles's designs for the shopping network stand apart from her work with Beyoncé, described in press materials as "designed for women of confidence who like to make a statement with the clothes they wear".
He may be more well known for his standout personality than making a statement with his clothes, but he certainly had a distinct sense of style: Slicked-back hair and a suit and tie.
As a trying three-week run of shows winds down, you realize how difficult it is for designers to make new statements with sexy clothes, even at houses where there is a history.
It wasn't the first time that Mr. Adrover, who is from the Spanish island of Majorca, had alluded to the Middle East -- or, indeed, had attempted to make cultural statements with his clothes.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com