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Mr. Johnson estimates they will have to sell 25,000 copies of Mr. Meyers's book just to break even, a hefty number for a startup publisher.
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A whole series of startup publishers — most notably Byliner, whose debut title Three Cups of Deceit made headlines in April — have launched to feed the reading public's hunger for essays and long-form journalism in ebook form.
Lisbonne adds the new funding will be used for product development, to expand the startup's publisher network and broaden its relationships with brand advertisers.
And the startup's publishers include 80% of the webs top video publishers including partnerships with NBC, MTV, Fox, and Tremor Media.
Cemmerce, an Israeli startup helping publishers monetize through affiliate linking, has raised $500,000 in new funding.
With Bitcoin, where the fees are lower, the startup says publishers "can finally unlock the untapped world of micropayments".
The startup gives publishers access to affiliate programs of thousands of merchants across a number of affiliate networks.
And that's how Link.me is making money; the startup charges publishers for access to their database, while usage remains free to readers.
Boasting clients such as Le Monde, Le Figaro, Axel Springer and San Jose Mercury News, the London-based startup enables publishers to essentially "outsource" an element of their data science activity, specifically relating to the timing of sharing content on social media.
The same tech is now creeping into (paper) kids' books, via a partnership between children's publisher startup, Kabook, and Prisma Labs: aka the b2b entity that the original app makers pivoted to in late 2017.
Marfeel, a startup that helps publishers adapt to mobile, now supports publishing Instant Articles on Facebook.
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