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Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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startup

Grammar usage guide and real-world examples

USAGE SUMMARY

The word "startup" is correct and usable in written English.
You can use it to refer to a business or venture that has just been established, or that is beginning its activities. For example, "My friend has just started a tech startup focusing on artificial intelligence."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Narula is the son of billionaire Indian construction magnate Harpinder Singh Narula, and his startup employs 50 people recruited from Google, Facebook, Goldman Sachs and games studios Lionhead and Ubisoft.

He is an advocate of open data science and an adviser to a London-based startup, CitizenMe, that aims to allow users to reclaim their digital soul.

News & Media

The Guardian

Some might instead think it's a startup that aims to undermine Samsung, previously the sales leader in China, by offering phones with the same specifications as the South Korean giant, but at lower prices.

The AMPION bus travels around the continent, picking up aspiring entrepreneurs to work with international startup and early-stage investment experts on the bus.

The free iPhone app was developed by a startup, also called Periscope, which was acquired by Twitter in January.

Then comes the glorious denouement, where our startup hero goes to the stock market and cashes in big.

In a joint project with Cambridge based startup Neul, BT is building 15 base stations across Milton Keynes which will be connected to the internet and be able to pick up signals from sensors in thousands of objects.

Like young radicals across Europe and the US, they have been schooled in the ways of the modern middle classes: launching startup businesses, working two or three casual jobs; entrepreneurship, loose living and wild partying are the default way of life.

Pierre Laurent, a former Microsoft and Intel marketing manager, is currently working on a Silicon Valley startup.

Andreessen Horowitz, the US venture capital firm that backed Facebook and Twitter, has invested $20m £13mm) in a startup creating virtual reality from London's "silicon roundabout" area.

"We're making decisions based on this direction: it's one of our navigational beacons," says Libin. "One of the nice things about having the 100-year startup as one of those beacons is it gives us the conceptual freedom to be like: 'We've got 98 more years, so what could we do in maybe 50 years from now?'".

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Expert writing Tips

Best practice

When referring to a "startup", specify its industry or focus area to provide context and relevance for your audience. For example, instead of just saying "startup", consider saying "tech startup" or "fintech startup".

Common error

Avoid using the term "startup" too broadly. Not all new businesses are startups; a "startup" typically implies a company with high growth potential, often in technology. A local bakery, for instance, is more accurately described as a small business.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

89%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Linguistic Context

The noun "startup" functions as a descriptor for a company designed for rapid growth, or the act of starting a new process or machine. Ludwig confirms its correct usage in describing new organizations or business ventures.

Expression frequency: Very common

Frequent in

News & Media

50%

Formal & Business

30%

Science

20%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

The term "startup" is a widely used and grammatically correct noun, primarily functioning to describe a company designed for rapid growth or the act of initiating a process. Ludwig AI confirms its appropriate usage across diverse contexts. Its frequent appearance in news, business, and technology domains underscores its relevance in contemporary discourse. As Ludwig's examples show, understanding the term's specific connotations—emphasizing innovation and growth potential—is crucial for effective communication. When writing about "startup" companies, it is important to provide context to the area they are innovating in. Alternatives like "new venture" or "emerging company" offer similar meanings, but "startup" often carries specific connotations related to technology and scalability. Therefore, using specific descriptions helps prevent overgeneralization.

FAQs

How can I use "startup" in a sentence?

You can use "startup" to describe a new company, as in "She joined a tech startup after graduating", or to refer to the act of starting a company, as in "The government supports startup initiatives".

What's a good alternative to the word "startup"?

Depending on the context, you could use alternatives like "new venture", "emerging company", or "newly established business".

Is it correct to use "startup" as an adjective?

Yes, "startup" can be used as an adjective, such as in "startup culture" or "startup costs". It's common to modify other nouns to describe aspects related to new, high-growth companies.

What distinguishes a "startup" from a small business?

A "startup" typically aims for rapid growth and scalability, often leveraging technology, whereas a small business may focus on steady, local operations. A "startup" is built to scale, while a small business is often built to sustain.

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Source & Trust

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Authority and reliability

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Real-world application tested

Most frequent sentences: