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But what I'm concerned about is the degree to which reporting and information starts emphasizing the spectacle and the circus, because that's not something we can afford.
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When Trump started emphasizing the mortal threat posed by undocumented immigration, America's white nationalists rejoiced.
He started emphasizing the fiscal discipline of his agenda and referred less to what he would do for working families.
Since then, gas prices have risen sharply and advocates have started emphasizing streetcars' ability to revitalize urban neighborhoods.
And once demand reaches critical mass, online retailers will raise prices for brand-name products, improving their own margins, and start emphasizing private-label competitors, she added.
In the early 1990s, it started emphasizing showing up at an accident scene and handling situations in real time, according to a 2004 article by Michael Hammer in The Harvard Business Review.
Consider, for example, how the lives of ambitious high-school students changed when admissions offices started emphasizing extracurricular activities, in the eighties and nineties.
But perhaps the most intriguing and potentially viable suggestion in the Lancet series is to start emphasizing just how deadly physical inactivity can be.
"What I'm concerned about is the degree to which the reporting and information start emphasizing the spectacle and the circus, because that's not something that we can afford," said Obama.
"It's time Mr. Obama started emphasizing what the United States can do instead of what it cannot," read an editorial in the Washington Post, which also called the President's performance "alarming".
That's good for the industry because you have to live through a time of crisis," and eventually companies start emphasizing "what's important because that's what consumers want".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com