Exact(2)
His first instinct had been not to help her but to hail her genius at P.R. Was she starting a fad?
Mr. Knerr and his partner, Arthur Melin, who died in 2002, were able to pull off one of the most difficult tricks in marketing: starting a fad.
Similar(53)
Well, Naka seemed to have started a fad.
As Janet Gleeson recounts in her eminently readable popular history "The Arcanum: The Extraordinary True Story," the importing of Chinese porcelain to Europe in the mid-16th century started a fad akin to tulip mania.
It often feels like little children playing dress-up, and indeed the film was said to have started a fad for private detective gear among Japanese teenagers when it was released.
Cashmere was a luxury item at the time of the Roman Empire, and it has been periodically in vogue ever since: Beau Brummel popularized white cashmere waistcoats for men early in the nineteenth century, and Napoleon started a fad for cashmere shawls when he gave his second wife seventeen of them.
Cobain took note and said that he never intended to start a fad or act as a role model.
It's not about really wanting to start a fad (although that might make me ever more comfortable) but about making a statement.
If you want to start a fad, don't shoot others and their fads down.
Maybe you helped win a battle or started a fad and no one but you and other vampires know.
By doing this, people will look up to you and you might start a fad or something.
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Justyna Jupowicz-Kozak
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