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Fashion brands have started to cater for this category in a cold, hard, get-the-cycling-spend kinda way.
Homely Edwardian red-brick terraces with arts and crafts touches, preceded semi-detached 1930s homes with Tudorised gables: both of which harked back to a pre-industrial age, but at the same time started to cater for the motor car.
Many community colleges have started to cater to older people, offering incentives that include free tax preparation and valet parking, said Susan Porter Robinson, vice president of lifelong learning at the American Council on Education.
This operation was started to cater to construction contractors; the company unloaded it in late August.
But only in the past few years have companies like Polar started to cater to the female crowd by creating monitors with women-specific features and sizing.
With tourism steadily rising in the city during the six years since the premiere, businesses have started to cater to visitors looking to get a "Breaking Bad" experience.
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Restaurants are finally starting to cater to a growing market of fussy eaters – the carb avoiders, the raw-food dieters.
Luxury brands including Dior, Chanel, Cartier and Louis Vuitton in Dubai are starting to cater more to Chinese consumers.
But it's also changing that tradition, as people start to cater to Western tastes and needs.
"It's smart that the N.F.L. is starting to cater to the many women out there who want to show their team spirit," she said.
It's not enough that Internet companies have entered every corner of human existence — now, some are starting to cater to non-existence.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com