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The phrase "started referring" is correct and usable in written English.
You can use it when indicating the beginning of the action of mentioning or alluding to something. Example: "After the meeting, she started referring to the new policy changes in her reports." Alternatives: "began to mention" or "commenced referencing".
Exact(58)
And then we started referring to ourselves.
"We started referring to it as cooking by numbers".
The Times started referring to them as "the secular elite".
People at Columbia started referring to Dylan as "Hammond's folly".
Some students started referring to themselves as his groupies.
She started referring to herself as a "professional cyclist".
Around 2004, some people on /b/ started referring to "Anonymous" as an independent entity.
During her first week, "Today" started referring to her as Katie.
They dumped in the worms and immediately started referring to them as their pets.
Before long, his friends and family started referring to him as "the Mac expert".
Similar(1)
But I couldn't start referring to Gary as "Dad".
Related(20)
stopped referring
operationalized referring
departed referring
part referring
begins referring
started hanging
started rapping
started rowing
started coughing
started teaching
started picking
started stealing
started ignoring
started talking
started disappearing
started grunting
started walking
started lighting
started flying
started winning
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com