When he started Mainstream, there was a large exodus from the Roman Catholic Church because of the revolution going on in it.
2013 was also the year virtual reality started to go mainstream, with the Oculus Rift — the Best Hardware Startup of 2013 — making it seem normal to put a dorky-looking development VR kit on our faces.
Two kinds of candidates emerge from this process: first, those who are forceful but outside the mainstream; second, those who started out mainstream but look weak and unprincipled because they have spent so much time genuflecting before those who despise them.
And I go to the nutritional stores and I see supplements and a big banner saying 'Açaí.' Then I say, O.K., it's starting to get mainstream".
"This is really 'design for all,' and it's starting to go mainstream because you end up with a gorgeous, light-filled home that will keep you safe for years," said Ms. Bakker.
Zivity, the venture-backed adult content site, which we first covered in August 2007, is starting to get mainstream press attention – co-founder Scott Banister appeared on the Fox Business Channel late last year, and Forbes wrote a long piece on them last week.
All of a sudden, consumers have started dumping mainstream conformity and voting with their wallets for individualism for something special that's (almost) uniquely their own.
Penguin's Sentinel is one of a handful of conservative-themed imprints started by mainstream publishing houses in recent years as they try to capitalize on the success of Regnery, whose most recent hit is "Unfit for Command," a critical appraisal of Mr. Kerry's service in Vietnam.
And afraid of losing volume to its competitors, LoneStar also started offering mainstream, nonsteak fare.
