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I started it as an experiment.
We started it as an experiment to see how environmentally-friendly you could make a business.
And I started it as an expanded project of the family album photographs.
I started it as an excuse to explore a bunch of new styles and tempos I might not have tried otherwise, and it has been really fun so far," he says.
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She started it as a column for a local newspaper.
He started it as a club team, then helped it to achieve Division III status in 2006.
They started it as a project to do together, as a way to maintain their friendship.
"I started it as a joke and it immediately took off," he said.
I kind of started it as a dare and then it turned into that... poetic thing".
Kevin Systrom originally started it as a geolocation app and almost nobody used it.
"They started seeing it as an exclusive club".
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