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"started in earnest" is a correct and commonly used phrase in written English.
It means to begin something with seriousness and sincerity. Example: After years of procrastination, she finally started her business in earnest, pouring all her time and resources into making it successful.
Exact(57)
chants started in earnest.
And then the teargas started in earnest.
Minutes later, work started in earnest.
It was here that her osteoarthritis work started in earnest.
The swotting and secret novel-writing started in earnest.
That was when Jowell's losing streak started in earnest.
Now that sales have started in earnest, Nissan should have no problem achieving its aim.
THE slimming regimen announced last October has now started in earnest for Anglo American.
resources and expertise started in earnest at the Cannes summit meeting in early November.
The partnership between Mr. O'Keefe and Mr. Wetmore appears to have started in earnest in 2004.
Privatisation started in earnest under Margaret Thatcher, whose Conservative government sold some 50 state-owned assets.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com