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When Trump started emphasizing the mortal threat posed by undocumented immigration, America's white nationalists rejoiced.
He started emphasizing the fiscal discipline of his agenda and referred less to what he would do for working families.
Since then, gas prices have risen sharply and advocates have started emphasizing streetcars' ability to revitalize urban neighborhoods.
Consider, for example, how the lives of ambitious high-school students changed when admissions offices started emphasizing extracurricular activities, in the eighties and nineties.
"It's time Mr. Obama started emphasizing what the United States can do instead of what it cannot," read an editorial in the Washington Post, which also called the President's performance "alarming".
In the early 1990s, it started emphasizing showing up at an accident scene and handling situations in real time, according to a 2004 article by Michael Hammer in The Harvard Business Review.
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And once demand reaches critical mass, online retailers will raise prices for brand-name products, improving their own margins, and start emphasizing private-label competitors, she added.
But perhaps the most intriguing and potentially viable suggestion in the Lancet series is to start emphasizing just how deadly physical inactivity can be.
That's good for the industry because you have to live through a time of crisis," and eventually companies start emphasizing "what's important because that's what consumers want".
"Someday in the future, it is my hope and prayer that the emphasis on political correctness will decrease and we will start emphasizing rational discussion of differences so we can actually resolve problems and chart a course that is inclusive of everyone," he wrote.
That advantage is gone now, but Microsoft has to start emphasizing these features.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com