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The phrase "started circulating" is correct and usable in written English
It is usually used in the context of a rumor or an idea spreading or being shared among a group. For example, you could say: "After the story was shared on social media, rumors about the incident started circulating."
Exact(59)
And schoolchildren in Absecon started circulating petitions to free Kye.
Once it started circulating, the greyhounds started to run".
A bar in Hawaii started circulating black-market tapes.
Duncan quickly apologised when his comments started circulating.
Soon a list started circulating for people who wanted to get their pets.
On Tuesday the first images of General Sisi in civilian clothes started circulating.
People started circulating guides to talking about terrorism to young kids.
Soon, other defendants started circulating his briefs on blogs such as fightcopyrighttrolls.com.
But rumors instantly started circulating that the pot had been looted.
Mr. Idema has started circulating a petition, calling for News 6's reinstatement.
Nine years ago, the first Metro started circulating in a Stockholm subway.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com