Sony, for example, just started championing its Internet TV, a shimmering, flat-screen television with only a white Sony logo amid a sea of black.
In the spring, Trump started championing the Labor Department's numbers on the jobless rate, just months after he attacked them as phony under President Barack Obama during the campaign.
It is the first show to be nurtured from conception by Sue Naegle, the president of HBO's entertainment division; she started championing the "Hung" proposal the moment she assumed the job 13 months ago.
Stoli first started championing gay and lesbian issues in the 1990s.
And since so many jobs these days are created by startups and small businesses, a number of politicians have started championing initiatives to make it easier for people to start their own companies.
Interest in dubstep grew significantly after BBC Radio 1 DJ Mary Anne Hobbs started championing the genre, beginning with a show devoted to it (entitled "Dubstep Warz") in January 2006.
Messrs. Lott and Barton decided to start Champion last year for two reasons.
When the Republicans start championing federal authority and the Democrats the autonomy of the states, it's clear that there are no principles at stake beyond those of Vince Lombardi.
The Financial Times believes Mr Cameron needs to start championing the case for continued EU membership to his own party and the British people.
When Miraly, who lives in Montreal, where he runs a family film business, decided to start championing young and emerging artists for his own private collection, he didn't know where to begin.
The politician (or his surviving family members) may then start championing a cause that was never much of a concern of his or he had even opposed vehemently.
