The options are "Start Up", where you pay 1% of your pay into your pension pot (with Sainsbury's chipping in 1% too), or "Step Up," where those who wish to, and can afford to, pay in more.
"The reason people leave big companies is for the equity, not the cash," said Andy Rachleff, a general partner at Benchmark Capital who disagreed with most analysts that start-up pay is increasing rapidly.
While many start-ups pay lip service to flat organizational structures, Valve emphasizes that its workplace is truly "boss-less".
Viteos, an Indian start-up, pays new MBA graduates in Bangalore $10,000 a year to administer American hedge funds, work that involves reconciling trades and valuing investments for a demanding set of customers.
Lest you think that a start-up paying that much money for user generated content indicates Bubble 2.0, think about the subject matter at issue.
They say the hires made at the last event saved over £250,000 in recruiters fees, with each start-up paying a nominal fee to attend.
If the space needs renovating and your start up funds have to pay for it, be sure there's enough money in the startup package to get it done.
Atari's own best-selling God-game franchise, called RollerCoaster Tycoon, involves the design of amusement parks; the fillip is that, when you choose to open your park, actual cyber-patrons start showing up, paying admission, riding the rides.
When a business is starting up, being able to pay the employees, the people that sell you goods, or the creditors is a day-to-day concern, and a strong cash flow statement means that the company has been able to manage its growth.
And the manager's decision to rotate his starting line-up paid dividends, with the on-loan Aston Villa striker netting twice at Bloomfield Road.
Northern companies, he adds, are no more principled than local ones, and quickly start paying up while denying that they are victims of extortion.
