When Alex Karp needed funding for a young start up named Palantir in 2005, dozens of investors said "No".
Start-up name: Have to Have Founder: Carla Holtze and Kimberly Skelton Description: Social commerce platform.
Start-up name: Lyst Founders: Chris Morton, Sebastjan Trepca Description: Social commerce platform.
Crowdsourcing Start-up name: Cut On Your Bias Founders: Louis Monoyudis Description: Social design site.
Start-up name: Style Coalition Founder: Yuli Ziv Description: Invitation-only fashion blogger network.
Start-up name: I-Ella Founder: Ella Gorgla Description: EBay for those who would never shop on eBay.
Start-up name: Birchbox Founder: Katia Beauchamp and Hayley Barna Description: Monthly beauty product subscription service and e-commerce platform.
(The Beach Boys liked the plaid shirts so much the band's start-up name was The Pendletones).
Content Start-up name: Zoe Media Group Founders: Rachel Zoe, Rodger Berman Description: Content hub of stylist and designer Rachel Zoe.
Start-up name: rewardStyle Founders: Amber Benz and Baxter Box Description: Web tool that enables publishers to get a commission from sales generated by their blog posts.
Resale Market Start-up name: Threadflip Founder: Manik Singh and Jeff Shiau Description: Social marketplace for people to buy and sell clothes and accessories cluttering up their closets.
