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They will start to diversify their strategy and continue to acquire new customers in various channels and focus on converting their existing customers into new app users (and more engaged customers) through those traditional channels.
We started working with [the community-based gaming platform] Steam and Google and Mozilla's Firefox initially to start to diversify the gaming experience, and over the next 12 months, we were deriving about 50percentt of our revenue off other platforms.
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Meanwhile, he started to diversify his friends.
As far back as the late 1980s, the World Service started to diversify its methods of broadcasting.
He had started to diversify long before the operation and had put some money back into the community.
The company has also won control of resources elsewhere in China and in other countries, including South Africa and Peru.Belatedly, Baiyin is starting to diversify its economy.
This fragmentation is not wholly positive, admits Mr Medina Mora.The biggest worry is that some drug gangs are starting to diversify into other criminal businesses.
So they started to diversify into "alternative" asset classes that were not correlated with equities yet offered the prospect of hefty returns.
At that time, the dinosaurs were just starting to diversify and the Welsh specimen is almost certainly the earliest Jurassic dinosaur in the world.
By the time he retired as its director in 1991, the trust had started to diversify its assets and had disbursed more than £400m.
It is not such an attractive proposition, especially for a channel like Channel 4, to commission some bollocks from a couple of 40-year-old so-and-sos, so we are starting to diversify".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com