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André Balazs, the boldface hotelier who owns the Standard, takes credit for helping start the trend, which he says began in Southern California and is now going national.
That series, in turn, was adapted from the Danish "Forbrydelsen," whose extreme popularity in Britain helped start the trend for fashionably bleak police procedurals.
I think Unilever coming in with its Rexona and Clear brands will start the trend because they are the industry leader, and a lot of advertising is "follow the leader".
Well if you start the trend from August 1998 – when the 12 month average was at its peak that year, we do get a bit more time till we hit 2C – a whole 10 extra years: And remember this is assuming the trend from here on is linear – which given where we are at today is pretty conservative.
Shaffa bar-restaurant (which is also open during the day) was one of the first to start the trend, organising massive all-night street parties with local bands, including System Ali (a half-Arab, half-Jewish rock band), and French Moroccan/Israeli singer Riff Cohen.
Innovative technology companies helped start the trend.
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Instead, they have to figure out how to start the trends that influence everyone else.
A major splash entry into that market could jump-start the trend.
The Indian Express started the trend.
Jimmy Fallon started the trend.
She started the trend," he said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com