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We had to start from nothing to become something.
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Telles thinks Guaraná, which it plans to test-market in the U.S. through AmBev's partnership with PepsiCo, could follow the path of Corona, the Mexican beer that started from nothing to become the top-selling imported beer in the U.S. Considering the bruising shelf wars of the Cokes and Pepsis that might seem like so much fizz.
'You can't start from nothing, you have to start from something, and I had watched a lot of Elvis movies.
Only a small fraction of companies start from nothing and are able to attract venture capital.
Some might argue that Samsung didn't start from nothing when it decided to move away from its plastic design legacy.
"Last year, we had to start from nothing.
This season, Clark learned to start from nothing, buying a playing surface from a defunct Utah franchise and securing sponsorship for everything, including the footballs.
And the South African companies often have to start from nothing, even building their own power sources and access roads, as they flood into other African countries.
It was terrifying to start from nothing.
My crops have been underwater for a week and will be useless now – we have to start from nothing".
If we start from nothing, we lack the bearings needed to navigate forward.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com