Much of the drop, the company said, occurred because it decided to raise juice prices last spring, right before the recession began to take hold and consumers started forsaking the kind of premium products Tropicana sells.
Now they could start anew with what they had, forsaking technology for a chance at a better life (a la the "Battlestar Galactica" finale).
Start with Mr Sundaram's basic narrative that, forsaking a lucrative job in banking, he plunged into one of the world's most ignored countries with the improbable aim of rescuing it from obscurity and launching a career in journalism.
He started just 17 games in college before forsaking his final season of eligibility to enter the draft.
Rosenquist started to go wrong in the seventies by forsaking specificity of both subject and technique.
When John Barnett, chief executive of the Canadian company Rothmans, made a friendly deal in late September to buy the Santa Fe Natural Tobacco Company, he started smoking Santa Fe's additive-free brand, Natural American Spirit, forsaking Rothmans's own Benson & Hedges.
Fanatical defenders of religion start out attacking contemporary secular culture; it's no surprise when they end up forsaking any meaningful religious experience.
Apple wants you to use its own software, forsaking all others; Microsoft's agenda is to whet your appetite and start you on the movie-making path.
The other spot also starts with her mother but quickly pivots into Clinton's own life of public service, from forsaking a big law firm job so she could work at the Children's Defense Fund to helping expand healthcare for children years later as first lady.
The story dawns with such a crazy undertaking, trying to drop about 30 strokes in about 360 days - without forsaking a demanding business life, a wife and a 7-year-old daughter - that I started reading just to see how quickly it all imploded.
