Owing to the importance of clear consumer education on 3D, Sony will also spread the word about the new BRAVIA 3D TV's through dedicated training events, displays at authorized Sony retailers, social networks, on SonyStyle.com, through Sony Style stores, and via email, direct mail, and free standing inserts.
Excludes Spanish Language TV DTCA bExcludes $82,791 in reported free standing insert coupons for DTCA.
We excluded in our analysis DTCA sub-categories of Spanish language TV and free standing insert coupons as this data was not consistently collected during the time period examined from data sources.
Also, "digital coupons attract younger consumers," he said, "who aren't buying the Sunday newspapers" that carry free-standing inserts.
For example, Valassis, which publishes free-standing inserts of coupon books for Sunday newspapers, is part of a duopoly, along with a subsidiary of the News Corporation.
Today, most coupons are distributed through free-standing inserts in newspapers, with lesser numbers reaching the consumer through direct mail, magazines and other outlets.
There is also a hybrid form of editorial and advertising content, such as free-standing inserts in Sunday papers, paid cable time, and native advertising online.
"There was a lot of food advertising in R.O.P.," Mr. Klein said, "and most has gravitated to supermarket circulars or F.S.I.'s," using the industry shorthand for free-standing inserts, another term for coupon inserts.
The checkout coupons provided by Catalina compete for consumer favor with coupons in free-standing inserts, which are the coupon booklets carried in Sunday newspapers; coupons in magazines and so-called penny-saver publications; and coupons distributed by direct mail.
Of the seven categories of media tracked in the first half, only two were down from the first half of 2010: newspapers, down 0.3 percent, and free-standing inserts, mostly distributed through newspapers, down 6.4 percent.
"The most popular form of redeemed coupons, free-standing inserts, is still delivered as a supplement in Sunday newspapers, and newspaper circulation and readership among affluent households is higher than general population," said Todd Hale, Nielsen's senior vice president for Consumer and Shopper Insights.
