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EVEN by the standards of campaign advertising, attacking an opponent for being pro-Ebola shows chutzpah.
The ad won't be remembered the way we still talk about LBJ's Daisy, or Reagan's Morning in America, but Sanders' everyday-people music video is resonating at a high pitch by the standards of campaign season approved messages.
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Campaign intensity is measured in Television Ratings (TVRs, also known as Gross Rating Points, or GRPs), a standard industry measure of campaign reach multiplied by frequency.
Even by the flush standards of a campaign in which the two presidential candidates raised $1 billion each, the scale of outside spending was staggering: more than $1 billion all told, about triple the amount in 2010.
"Refunds are a standard process of campaign committees," Mr. Arzt said.
Indeed, they flip the standard narrative of Campaign 2008 on its head: Were Mr. Obama to best Mrs. Clinton for the Democratic nomination, he may prove harder for the Republicans to rally against and defeat than the all-powerful, battle-tested Clinton machine.
He has pulled in more than $250,000 online in recent days, exceeding a campaign goal, but a meager amount by the standards of modern campaigns.
Even by the low standards of presidential campaigns, the issue of immigration has been badly served in the 2008 race.
But that is a paltry sum by the standards of modern campaigns; the RNC alone spent $404m on the last election.Moreover, the party's appetite for introspection appears to be waning.
Even by the advanced standards of the McCain campaign, that's impressive.
Even by the exacting standards of the 2016 campaign, which has turned into a theatre of the absurd and the disturbing, the past twenty-four haves have been bizarre.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com