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SSE said it will save a typical gas customer on a standard tariff £32 a year.
MoneySavingExpert's Martin Lewis said the message to standard tariff customers is clear: "You're being ripped off.
That's £278 less than that paid by its existing loyal standard tariff customers.
Typically, you will be put on their standard tariff paying on receipt of the bill.
Based on the annual bill of £1,315 for an average dual fuel customer on a standard tariff.
The website claims the deal will save a typical household on a big six standard tariff £300 a year.
"If you are on the British Gas standard tariff, like all big six standard tariffs you are already massively overpaying.
If you are on your company's standard tariff you should switch away and will almost certainly save money.
If you are currently on a standard tariff, you should be able to save money by shopping around.
GB also raised its standard tariff in October by 29%, from £820 to £1,060, which is a £240 increase.
The average standard tariff for a dual fuel customer with both firms will remain above £1,200.
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