"The standard and creativity shown by the other entrants has been incredible so I am genuinely surprised to have reached the top spot!
The agency has been praised for its high standard of creativity but the industry thought its Harry Hill campaign for Boots was below par.
Take-Two chairman and chief executive Strauss Zelnick praised the Edinburgh-based team at Rockstar North which produces the GTA franchise for "setting the entertainment industry's new standard for creativity, innovation and excellence".
Strauss Zelnick, chairman and CEO of Take-Two, said: "All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V. "Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry's new standard for creativity, innovation and excellence.
But it is genuinely democratic, while recognising differences in standards of creativity and of response.
Mr Chiarot's productions, while perfectly respectable, do not reach the highest standards of creativity or musicianship.
Activision, meanwhile, gradually raised its standards of creativity and technical production, culminating in the smash success of its Call of Duty franchise.
He gave subjects a standard test of creativity known as "Duncker's candle problem".
The experiment itself was simple: a hundred and forty-five undergraduate students were given a standard test of creativity known as an "unusual use" task, in which they had two minutes to list as many uses as possible for mundane objects such as toothpicks, bricks, and clothes hangers.
The research methods included standard assessment of creativity, works analysis and comparison of the differences of performance between ATTA and designed work.
