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Defenders, such as Alexander Walker of the Evening Standard ("cinema to marvel at") and Nigel Andrews of the Financial Times ("a near-masterpiece") were outnumbered by doubters: Margaret Hinxman in the Sunday Telegraph found it "stupefyingly dull", while Derek Malcolm in the Guardian's pages accused the director of "tickling us to sleep".
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So, if and when Hollywood upgrades wholesale to the new video standard, cinema-goers will be able to decide whether 4K is worth the premium they are bound to be charged.
In standard cinemas, the film was identified as a seventy-millimetre production.
Clockwork would be shown in standard cinemas as a quality platform release, which meant there were many options per city.
The film was a great popular success and brought Moore a medal from the Society of Arts and Sciences for her contribution to "raising the standard of cinema entertainment".
The whole point of photography is that it's three-dimensional… if you're looking for an audience experience, [3D] is hard to embrace"), opting to shoot nearly an hour of it on Imax cameras instead – the operatic, larger-than-life "gold standard" of cinema, as Nolan dubbed it.
U2 control the ancillary rights to U2 3D along with their record label Universal Music Group, and they have stated that additional rights such as those for a home video release will not be optioned until home video technology can meet the same digital 3D standards as cinema.
Although this was standard 2D, the cinema also has 3D capability.
"It looks better, it sounds better and it is the standard for digital cinema," Mr. Dern said.
It is no coincidence that the new Quad HD format is almost identical to the "4K" digital cinema standard (3,996 by 2160 pixels) that the studios have started using to shoot digital movies.
Sholay has been labelled by Chopra as the gold standard in Indian cinema, and a reference point for audiences and trade analysts.
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