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Yet for Alvaro Carballido, strategist at the agency Stack: "Advertising works best when it captures something that audiences already recognise, but in a newly imaginative and compelling way.
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Before opening her shop, Ms. Stack was a marketing and advertising executive for I.B.M. in Mexico City, where she said she fell in love with Mexican crafts and furniture.
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"Big Bang," completed in 2006, was also part of "Times Square Moment: A Digital Gallery" in April, playing once a night that month on a dozen huge advertising screens, including several stacked vertically on a single building.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com