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Grass roots.
This idioms is often used in politics, where it refers to the ordinary people or voters.
Similar(60)
"Yet despite boasting a stable, grass-roots democracy, the country has not been recognised by the UN and so does not formally exist, leaving it a breakaway state teetering on the edge of a violent region.
Funded by a mixture of standing orders, donations, advertising and grass roots appeals, making it more stable than rivals.
"It is all grass roots.
Change the grass roots.
"It's grass roots.
"Grass roots," the makeshift congregation thundered.
Doesn't sound "grass roots" to me.
"It was so grass roots.
"Grass roots all the way.
Sun Ra was pretty grass roots too.
The PfP remains, purposefully, small and grass roots.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com