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Its distinctive square bottle was less likely to break when packed tight, and easy to spot across a smoky bar.
In a simple square bottle with a wood cap, the perfume costs $165 to $185 for one ounce at Barneys New York.
One product, Polli-Brick, is a block resembling a square bottle made from recycled PET plastic, which is widely used to make food and drink containers.
But it also helps if your soap is blue (medical-looking) and comes in a squirty, transparent square bottle (square and transparent equals, wait for it, honesty).
And while you're cradling that shiny square bottle in your hands, keep in mind that 30% of Fiji's 800,000 residents don't have access to clean drinking water themselves.
Still in its concept phase (meaning, it's not happening yet -- but the idea's out there), Heineken's Cube concept provides a square bottle that's more efficient and economical for stacking, packing and traveling with bottles of suds, both from distributor to store, as well as in your home fridge.
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One of his wilder proposals, never tried, was to sell beer in square bottles.
His 14-year-old son Alexander took on the business after he died, driving its expansion and cleverly designing the now famous square bottles to ensure they could be stacked more easily on ships for export, with fewer breakages.
FAMEs synthesis reactions were carried out in 100 ml squared bottles for 24 h at 35°C with 250 rpm agitation in a horizontal shaker.
Chanel's Coco Noir, with its square black bottle, catches the new spirit with its mix of grapefruit and Bergamot, rose and jasmine, set against notes of patchouli and sandalwood.
When asked to share any secrets of the trade or what he learned from his father he turned to his stand and lifted one of many brass knobs, which serve as a cap to a square glass bottle.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com