"It's written very accessibly and transparently – that's the kind of pop side – but I wanted the production to be edgy and have that sprit of the Sixties because that's just how I feel.
And, indeed, Landy admits that he approached it in the sprit not exactly of "what a lark" but more a dare.
So I will be rooting for the Russians in the hope, however futile, that the sprit of Tarasov, the ghosts of the K.L.M. Line, the spectres of Kharlamov and Helmut Balderis (a Latvian, but we didn't know that then), will force their way forward once more.
"We think for millennial consumers, they'll see this as one irrepressible spirit, i.e. Bacardi, connecting with another irrepressible sprit, i.e. they themselves," he said.
This idea of transformation and addition is very much in the Valextra sprit, where narrow chains offer the alternative of dangling a handbag from the shoulder.
"That had a resonance way beyond the Super Bowl," Mr. Kemp-Robertson said, "It was like 'O.K., we're back.' This is the sprit of America, the muscle".
We will cherish the beauty of her soul and sprit forever.
"Hong Kong film has its own character, its own sprit," Ms. Mak said.
But this was a show that clicked straight to the sprit of the house, not least because Mr. Copping had unearthed some soft floral prints made in the 1930s specifically for the house by the artist Zina de Plagny.
In the same retro sprit, Mr. Rendell serves oysters Kilpatrick ($20), filled with Worcestershire and smoky bacon: an Olivia Newton-John-era dish beloved by aspirational Aussie hostesses.
Walking around the collections made by this year's final year, you see that anarchic sprit lives on in the work of Ryohei Kawanishi, who has created giant-sized items of knitwear representing WikiLeaks and Twitter.
