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He added that the company saw the structure as a chance to spread brand awareness.
While American companies like Coca-Cola and McDonald's are trying to raise their profiles in China, Chinese companies like Lenovo are trying to use the Olympics to spread brand awareness elsewhere.
What a great way to spread brand recognition.
If anything, the free WiFi is a great way to spread brand awareness of Google's web browser.
Leveraging untapped online communities with the ability to spread brand loyalty like wildfire, Brandless can engage customers in ways traditional CPGs can't.
Content has been proven to help spread brand awareness, become an authority figure in your industry, share valuable information with your audience, and get you picked-up by search engines.
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In cases such as these organic brand love and advocacy are powerful allies in defending brand's reputation and spreading brand's message.
"We wanted a homegrown, word-of-mouth-type of approach to spreading brand awareness," said Rachelle, who started the business in 2005 with her husband, Joe.
Again, having an identifiable hashtag or branded @mention in the posts is the key to finding the content and spreading brand awareness.
Customers snap shots of themselves in their new frames and share them with their friends and the world, spreading brand recognition for no work, no production budget, no photographer, no designer, no art director and no media buy.
Globalization spreads brands as easily as Germans once spread Schmalz on their Brötchen.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com