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Spot TV revenue is down about 5percentt so far this year compared with the same period of 2007.
But the reason for that is partly artificial a freak shortage of ad space in both the upfront (futures) and scatter (spot) TV markets in America.
The micropayments strategy is a key part of ITV's five-year transformation plan to diversify the commercial broadcasters' revenue away from its heavy dependence on spot TV advertising.
It must exploit new means of generating cash – through micropayments, through the internet, via videogames, subscriptions, secondary rights, product placement, sponsorship – to diversify its income stream away from an over-dependence on spot TV commercials.
Looking at the Kantar report by media categories, television, as is typical, led the way, with a 15.3 percent increase in ad spending, fueled by a 29.9 percent increase in the subcategory of network TV, because of the Olympics, and a 19.8 percent increase in the subcategory of spot TV, because of political ads.
Among other media, CMR now predicts the largest gains in ad spending in 2002 will come for Spanish-language TV networks like Univision and Telemundo, up 10.4percentt; spot TV, up 8.9percentt; radio; local newspapers, up 5.7percentt; and the Internet, up 5.3percentt.
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That's not really mobile TV, that's hot-spot TV.
Users have reported spotting TV personality Kelly Osbourne, the musician Moby and professional sportsmen among its members.
The field was so-named after employees of The Scout Association spotted TV ornithologist Bill Oddie recording a programme about circling birds of prey on the field in 2006.
Radio spots, TV advertisements and posters carried the message: "Measles are deadly; your child must be vaccinated".
"If you don't do an antibusing spot on TV, you will lose the election," Ailes told Holshouser.
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CEO of Professional Science Editing for Scientists @ prosciediting.com