Selhurst Park devotees googling his sporting ventures will note they are enduring wildly contrasting fortunes.
And now he truly can focus full time on his own sports venture.
The sports venture is centered on the opening of Andretti Sports Marketing, to be based in Indianapolis.
The chief executive of one sports venture, who insisted on not being identified, said: "When the Olympics were finished, everyone was burned out and tired.
"You know, you've got 10 guys here, 10 guys here, they've left their families, they've left their damn families, to help this country, as in a sports venture.
"He's a smart young man who's seen all the good things and other things and is certainly disciplined," said Harvey Schiller, a friend of George Steinbrenner's who was the chairman of the now-defunct YankeeNets, a joint sports venture with the Nets.
Yet there is something more disturbing here: the level of female objectification in a sports venture that even pays lip service to being legitimate is a cultural setback to American women who have worked so hard to elevate their athletic standing.
Others wonder whether any sports venture in New Jersey can succeed, pointing to the empty seats in Continental Airlines Arena in the Meadowlands, home to the New Jersey Devils hockey team and current owners of the Stanley Cup and the New Jersey Nets, two-time finalists in the National Basketball Association.
"Even the most successful sports venture in the country isn't immune to the recession," says Andrew Brandt, a former Green Bay Packers vice president who now runs the Web site National Football Post.
Talking to the New York Times, Richard Whelan, the American CEO of the sports venture, disparaged his own league even as he touted its potential.
