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Pontiac slapped plastic body-side panels and a new logo on its Trans Sport to create the Montana, a more macho minivan.
Chevy appropriated a longstanding suffix, SS, for "Super Sport", to create a standalone nameplate.
It blends so many different entertainment elements – most of which generally live outside the world of sport – to create a moment in time that taps into a huge global audience across all forms of media… .
She's been inspired by the Islamic Women's Games in Iran, an event organised by the Islamic Federation of Women's Sport to create a space where women can be free to compete, and now wants to set up a UK official tournament.
The campaign, released in the middle of Black History Month, is meant to use athletes' voices and "the power of sport" to "create conversation, inspire people to act and press for lasting change in their communities," Nike said in a press release.
Her drive to help the team make a difference was capped in 2011, when the team's EYP, Tackling Breast Cancer and Go Green initiatives earned the team the coveted 2011 Sport Team of the Year award from Beyond Sport, a global organization that promotes, develops and funds the use of sport to create positive social change across the world.
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It was designed to separate the affluent sports from the working-class sports, to create a refined arena that only the well-bred and well-born could enter.
That could include promotions, sponsorships and naming-rights deals, as well as theme environments, in which, for example, an area of New York City, say Madison Square Garden, could be focused on a particular topic, say sports, to create ties between brands and consumers.
The huge market for sports equipment and team-related merchandise is to a large extent sustained by the media's 24-hour-a-day sports coverage, and the economic infrastructure of the mass media depends to a considerable extent on the capacity of sports to create large, loyal cohorts of readers, listeners, viewers, and interactive consumers.
This will involve letting you click on icons for your favorite sports to create a personalized dashboard of just the sports you want to see, along with general Olympics highlights.
Not only by scouring the web for information from bloggers and other sports content outside of ESPN's realm, but by allowing fans of, say, Georgetown sports, to create targeted news feeds for their alma mater's teams.
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