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Yet as Sport England also points out, only 40% of its annual investment (split 75/25 between lottery funding and exchequer award) goes into whole sport plan funding.
"It was clear by 2010 that they weren't driving participation," admits the former Olympics minister Tessa Jowell, on whose watch the whole sport plan was introduced.
"We're seeing real evidence that the sport plan is working," declared chief executive Gavin Patterson, referring to BT's bold decision to offer free live Premier League games to broadband customers in a bid to stop them leaving.
The ambitious Patterson, who led from the front on the bold BT Sport plan following years of disappointing results for BT's TV arm, is intent on turning up the heat further.
The whole sport plan, as it was termed, would inject millions into 46 different governing bodies – from £29.4m for rugby league to £756,750 for lawn bowls – over four years.
It has also warned governing bodies, who receive a total of £450m over four years through the quango's Whole Sport Plan, that it will take a "no-compromise approach" to cutting the funding of those sports that are not delivering against their targets.
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Toto Wolff has told Formula One chiefs to step back from making the fundamental changes to the sport planned for 2017.
After the new Houston Texans kick off this fall in the N.F.L., no major league sport plans to open new franchises in the United States anytime soon.
For some, it's escaping the monotony of everyday life and the journey is more important than the actual sport: planning the event in great detail, raising money for charity, anything that gets them out of their routine.
Sport England distributes about half of its budget, which comes from a mix of public and lottery money, directly to the NGBs via four-year agreements called "Whole Sport Plans" (WSPs).
Mills said there was a "barmy" lack of joined-up thinking and called for an integrated national sports plan, driven by the prime minister, while Edwards raised concerns about school sport and local authority cuts.
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