Wrestling, judo, weightlifting and gymnastics, he says, tend to be the best sports for developing nations.
Her company develops energy-generating sports products for developing countries like Nigeria, where Matthews' family came from originally.
"There just needs to be some consideration for team sports, what they need and for developing sports that basically start from scratch like us, water polo and volleyball.
Basking in the afterglow of the country's most successful Olympic games in a century, Gordon Brown has big plans for developing sport in Britain.
The body responsible for developing sport in Wales said it hoped the momentum would continue through the Commonwealth Games in Glasgow in 2014.
"Sport is merely a device for developing transferable skills," he adds.
In Saudi Arabia, where the responsibility for developing the sport is entrusted to the head of the Saudi Arabian Football Federation (SAFF), an interesting development is that it has recently been decided that the president of SAFF will no longer be appointed, but is to be elected.
Moreover, the results can be used to guide funding guidelines (e.g. allocating (a part of the) financial resources directly to implementing sports clubs and using funds for developing program infrastructure).
Last month the ministry for physical culture, sport and tourism issued a plan for developing tourism which concluded that "the recreation potential of the republic is limitless".
Mr Jones, chief executive of the body which is responsible for developing and promoting sport in Wales, said it was a disappointing situation regarding empty seating but gave credit to Locog for trying to respond quickly.
