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Self-Determination Theory was used to develop a new understanding of sport consumer motivation.
The effects of team identification on sport consumer behaviour are well established.
This article utilizes a panel of 17 academic scholars to examine sport consumer research published in SMR as an exemplar; and then, more broadly, how to enhance sport consumer research and identify future trends in the sport industry.
Sport consumer motivation is conceptualized as representing autonomy and control orientations that energize a desire to engage in sport goal directed behaviour to acquire positive benefits.
Sport Management Review celebrates 20 years of publishing research, and this milestone provides an opportunity to reflect on sport consumer research and offer possible directions for scholarship.
Sport consumer motivation explained over 60% of the variance in game attendance, media usage, wearing team related clothing and purchasing team related merchandise.
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The vast majority of research on sport consumers fails to utilize a theoretical understanding of motivation to examine behaviour.
The advancement of empirical research on corporate social responsibility (CSR) has been hindered by the lack of an appropriate measure of CSR perceptions among sport consumers.
A multi-attribute survey instrument was designed to measure five motivational sub-types and administered to three samples of sport consumers, with the goal of testing for reliability and validity (N = 1222).
And in America's distorted and inflated sports consumer culture, even failed prodigies who become journeymen can expect people to line up and pay for their autographs.
When Nader and his sports consumer advocacy group, the League of Fans, wrote James and his agent, Aaron Goodwin, last month, it was a gentle prodding to bargain for third-world workers, to avoid becoming the next Michael Jordan.
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