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His manager, Mark Steinberg, is in talks with prospective sponsors to replace the desertees – Accenture, Gatorade and AT&T – and is realistic about what it will take to return him to his previous endorsement mark of $100m-a-year 100m-a-year 100m-a-year
Aulas's energies have been focused on the project to build Lyon's new stadium at Décines, while he is also trying to bring in new revenue and look for sponsors to replace Accor, who are unlikely to renew their contract.
3. Identify other possible sponsors to replace junk food manufacturers.
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That team, which was partly owned by Lance Armstrong, was unable to recruit a sponsor to replace Discovery.
Armstrong's team has been seeking a new title sponsor to replace the United States Postal Service, which decided in April to drop out at the end of this year.
The organiser, Martyn Goff, has set up a new company called the Booker Prize Foundation to seek additional sponsorship, or indeed a new sponsor to replace Iceland entirely.
The Cheltenham Gold Cup will need a new sponsor to replace BetFred from 2017 as a result, and several other high-profile sponsorships also appear to be under threat.
As it happens, rivals United are also looking for a shirt sponsor to replace AIG, the American financial firm brought low by the credit crisis.
Houston was able to find a sponsor to replace Enron.
The new rules would, in theory, require that the sponsors explain how to replace the $100 billion that the Congressional Budget Office says the law will save over the next 10 years.
In every Congress since the Affordable Care Act was passed, Price has sponsored a bill to replace it.
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CEO of Professional Science Editing for Scientists @ prosciediting.com