One day Singer imagines Panda making money by selling cosmetic effects that make you more attractive or fashionable, or offering sponsored effects so when you say "gym", the headband that appears on you is Nike branded.
Having a sponsor dramatically improves a woman's career prospects.The British report is a follow-on from a similar study by the CTI on America, "The Sponsor Effect", published last year by the Harvard Business Review.
A new report, "Sponsor Effect: UK", produced by the Centre for Talent Innovation (CTI), a New York think-tank, offers a detailed picture of the female talent pipeline in Britain, based on a survey of about 2,500 graduate employees, mostly of large companies.
I've just done a study, The Sponsor Effect, which will be published next month by the Harvard Business Review.
This anecdotal evidence is supported by a Harvard Business Review report, "The Sponsor Effect," which found that only 45percentt of women think that executive presence helps one get ahead.
A few years ago, Fay Weldon published a novel called The Bulgari Connection that was sponsored, in effect, by Bulgari.
Member countries of the Euro have, in effect, been sponsoring Greece's credit binge which has now brought Greek credit to junk status.
And even if there is no such direct effect from sponsoring the games, there is an indirect benefit: you raise ever further the costs of entering the global market.
Some of the worst excesses of the recent boom were in effect sponsored by this element in the tax code.
The Privy Council is due to meet next on 15 May and it had been expected that the charter, which was voted through by both houses and is, in effect, sponsored by parliament, would be rubber-stamped by the council's members.
And there appears to be little pressure from national soccer federations, players or corporate sponsors to effect change.
