Just as brand associations and sponsored stages are becoming an industry standard at music festivals worldwide, performances at Ganesh Chaturthi are rarely pulled off without outside help.
As the mega event swings into its final weekend, a sprawling series of nightlife events are still incoming not only set inside the numerous bars and nightclubs that occupy the city, but on big sponsored stages, themed clubs created in correlation with competing countries, and, of course, corporate events put on by brands.
After 29 years, the PGA Tour is back, with the Stadium as the new home course this week as a fresh title sponsor stages the CareerBuilder Challenge at the tournament Bob Hope built.
Last year, The Reporter sponsored or staged 13 events.
It was constantly packed, with a line, for music primarily from the roster of Blue Note Records, which sponsored the stage in a wise marketing move.
MAPS has also sponsored early stage clinical trials that found MDMA is effective at helping reduce symptoms in people with chronic PTSD, and that these effects were long-lasting in most of the participants months after the original trial was over.
RedOctane is sponsoring a stage at the Family Values Tour this summer, which includes rock and heavy-metal acts, and it will hold Guitar Hero contests between sets.
Shortly after his arrival from the University of Michigan, where he was also president, he announced that Columbia and Michigan would jointly sponsor a stage adaptation of Salman Rushdie's novel "Midnight's Children" by the Royal Shakespeare Company.
For the third consecutive year, Nivea is an official sponsor of the New Year's Eve celebration in Times Square, and along with sponsoring a stage called the Nivea Kiss Platform, it will hand out about 30,000 samples of lip balm to revelers in the hours before the countdown.
Yours truly, THUMP, will be sponsoring a stage at Glasslands with the mighty Canadian house guru Kaytranada, plus Jerome LOL, Groundislava, and our very own staff writer Jubilee, with other friends like Nadastrom, Salva, Teki Latex, and Tensnake runnin' all around the 'hood.
If long-term growth forecasts were unfavorable, we would expect investors to shy away from sponsoring early stage transactions.
